What is better SCHEMA DATA or Rich Snippts

In particular, we used them in Adobe BC sites. Now I am much more marketing and sales these days than the developer. I leave it to the guys from the far sight better than me. Given half a chance that I at the end of the BC site tweak the HTML and not a problem. However, something is NOT working with the SCHEME. Although this is certainly correct in HTML viewer is not working.

Frustrated, I turned to Google webmaster testing tool. This allows you to play with HTML and then view it. Even more depressing SCHEME worked, and see no fault in Google webmaster, but it will not make changes, you should do it manually. My fellow developers took no time at all to tell me why they only use ADOBE DREAMWEAVER BC plug-in. BC dashboard editor of tightness. The final result - it works. Now we're waiting to see if our BC web sites using any higher ranking in Google search results.

Category: Web Development Viewing 1255 | Added in July 11, 2013

2 Responses

  1. avatar Marcus Mackay Says:
    July 11, 2013

    I worked on this and found that the WYSIWYG editor has is own format of coding when you enter any details to a page. This could be the reason that when adding the SEO metadata for the page breaks your SCHEMA coding. In this case what we have come to a conclusion is either you use Dw to edit the SEO metadata or you can use the "Develop" tab of BC to edit the contents of a page without effecting the code.

  2. avatar Marcus Mackay Says:
    July 11, 2013

    I contacted Adobe Business Catalyst Live Support - they were unable to give an answer but will escalate the issue. I will update when I have a reply.

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