Online Marketing Strategies
Online marketing strategies work if you do them consistently. One of the main problems is that many newbies to internet marketing give up when they don't get immediate results. There has to be trial and error or at best calculated risk involved.
A plan can be made, but there needs to be flexibility if the plan doesn't work. Moving on to plan b is part of internet marketing. Not to mention the fact that what works today may not tomorrow. The internet changes rapidly and we have to change with it.
First and foremost you need good web design and development as well as an effective promotion plan. If you don't have the skills yourself then you have to learn. Naturally, you can pay a web designer to do it for you, but then you don't know what's going on.
Secondly, you need to study search engine optimization or your site will be lost in the abyss of cyberspace. You need to be able to write good SEO content. Once again you can outsource this too, but it's better to learn and know it for yourself.
To rank high for keywords and beat out competition requires much study and hard work. There is no other way to get on the first page of Google and be there consistently.
Building a list is right up there with the other two. When you have a list built half the work is done. Then you can focus on marketing to your loyal followers.
In the meantime while you're building the list the fourth online marketing strategy is article marketing. Writing and more writing is needed for it to be successful. However, if you're really good at pre-sell and an have excellent call to action in the resource box you don't have to write as many articles. It takes time to get this down pat.
Online marketing strategies take much forethought and planning. A mentor helps a great deal without a mentor you can spin wheels for months or years!
My mentors have been Ed Dale of the Thirty Day Challenge, Travis Sago aka the king of Bum Marketing and Amy Bass of the Niche Blogger.