Linkbuilding becomes “Like” Building
The simple yet powerful button Like Facebook is becoming more visible in the online landscape. A year after its launch, over 2.5 million websites built on the button. Like building is the new trend and provide opportunities for the shop. In this article an overview of the opportunities and pitfalls of the Like button.
How does it work?
The button is like a piece of code from Facebook, which everyone can use. Place the button in your own shop and make sure that your visitors will click on this: it's that simple.
Adding the button like you can help reach and number of visitors to your shop to increase. If a visitor liket your shop, you will appear in the newsfeed of all their friends on Facebook with a link to your website. One press of the (like) button, the range of your shop is a huge boost. It is also nice that the user can judge only positive. There is no room for negative feedback.
It is also possible for a fan page on Facebook to make, which you can send an instant message to anyone who has geliked your shop. This course will receive new fan posts. It is fighting for a place in his news feed. Facebook uses an algorithm to determine which messages are displayed at the top of someone's newsfeed. The most relevant messages appear at the top of the stream of messages on Facebook (more on this in the article by Marcel van der Heijden). News items are relevant as more people like your posts. You're a shop so constantly in competition with other brands and a place for friends to get into the news feed of your future customer.
Impact on search engines
We bring all together in one voice from the content we find it worthwhile to share. This helps the daily flow of information filtering. Especially this filtering mechanism draws the attention of search engines. Bad because they try for years to separate content from quality content.
It is expected it will be an increasingly important social effects influence the results. An important reason for Google to launch its own like button, the button 1. This works the same way as the equivalent of Facebook and Google will in effect go to the search results.
Google takes the likes and followers at this time also participated in their algorithm. The impact on the ranking is likely to get bigger, though no official policy yet Google has promised. Bing recently announced that the results will be fed by Facebook. The cooperation between the superpowers Microsoft and Facebook, the results of Bing a much more personal. Once logged in you can see when your Facebook friends have a page geliked.
The idea is clear. Research shows that most people use advice from family and friends when making decisions. By the opinions of others (the likes) to see the results, people will find more relevant search results and can make decisions easier.
Make sure you like the button offers a logical place in your shop. Consider what might be worthwhile to liken. Place the button instance on each product page so that visitors to the products directly (positively) to judge. Facebook recommends the following to the CTR (Click Through Rate) of the button to maximize:
Let the next button like the thumbnail photos of friends to see
Place the button above and below each article or product page, and close visual content such as videos and photos
Give your visitors the option to add a comment to be "like", it also enhances the discussion on your fan page
Bring also your Facebook's attention and communicate why the visitor should liken. Create value for your visitors. An example is the provision of (large) discounts or special products give away. Organize competitions that only your Facebook fans can participate. This phase involves creating the right buzz to ensure that the growing number of Likes. Go to the interaction with your fans. Try to find out what interests them and play in this.
Getting started with like building can offer many advantages for your shop. See for yourself whether it might be worthwhile for your store. Social media will become even more important in the future, and the like button provides a beautiful entrance to get acquainted with this world.