How to promote: SEO or SMO
SMO promotion met quite often, and connect with it, it are possible to find sections of SMO on some blogs. However not all it are clear that such SMO and for what it in general are necessary, some even confused it with SEO and SMM.
What is SMO? SMO – optimization of the project under social copper of a network and community (blogs, forums etc.). SMO are direct on increase in the traffic with various social networks and communities of bloggers, therefore it are not necessary to confuse it with SEO as a problem of SEO to advance in search engines.
There is a question how to promote SMO or SEO? In general these two kinds of optimization was absolutely not similar, but the overall objective at them one to lift the target traffic. Therefore absolutely will be truly if advancement in social media networks and promotion in searchers, will be us together.
SMO as a matter of fact are reduce to change of a content of a blog, and a content it not only the text, but also video rollers on a blog, images and music. The purpose of this change to force to push the visitor on certain actions – to subscribe for a newlines, actively to make comments on a post, to participate in competition or in polls on a blog and to extend the idea put by the blogger further in social media, that is effect of chain reaction.
If to explain by the own words SMO effect I will give an example. Let's admit, done SMO optimization of a blog to involve people from social media, will enough lay out a scandalous video which probably write down by the chamber of a cellular telephone. To lay out this roller on special media services, or on the blog and to give the reference to it in the same social networks. At times there are an explosive effect, from promotion this way, in connection with great popularity of a material.
In promotion of SMO, competitions too given good effect, especially, if winners was generously remunerate. Take, for example Maula who beginning to advance "Linkomauliyu" – are more at its finest than SMO for a blog.
My opinion is that if to take SMO advancement and SEO the effect of return at SMO order will be higher than SEO, from here and activity of audience. By means of SEO with search engines people come by inquiries, and accordingly they was guided in this area for whom searched a little, from here slackness of commenting of a blog and are more its the further development. SMO on the contrary promoted attraction of rather active audience – authors of other blogs, social communities and forum users where hot discussions were conduct.
But to promote in social media networks, really cool materials that create complexities in promotion of a blog this way are necessary. Therefore the majority of bloggers preferred SMO not to use, and to direct energies towards optimization under search. But if to connect two kinds and to promote a blog of SMO and SEO, the traffic to increase in times, and the number of deep links will rise to decent numbers.