Useful Tool from Google Inc: Google Analytics
Google Analytics is really a wonderful tool to help you analyze the information on your web site. It is also free and has become an industry standard for those who want to optimize the performance of their website.
If you are working in digital marketing or want to fully use the power of the Internet for your business, becoming a Google Analytics Certified Individual (GAIQ) is essential. Getting GA Certification can increase your desirability of labour market, make you more valuable as an employee, and prove that you have acquired new skills.