Amazon set-top box on building television
Amazon plans to implement a set-top box to make it easier for customers to stream video to a TV, according to sources.
The device due to debut later this year and will offer access to Amazon's growing demand directory that includes LoveFilm UK.
It will intensify the Internet-store of rivalry with Apple, which already sells the Apple TV set-top boxes to make it easier for streaming video from iTunes, and rumors about preparation to the introduction of full-connected TVs.
It will also set the Amazon against Roku, that makes the device, similar to existing, Apple TV, Microsoft and Sony, who plan to advance their next game consoles as home entertainment centers.